Going into Goats: A practical guide to producing goats in the rangelands

Market information

What to do

Market information is an important part of any livestock enterprise. Understanding markets allows the producer to maximise the sale value of their livestock, anticipate market movements and structure their operation to adapt to changing markets.

How to do it

A range of market intelligence sources exist for goat producers. These sources can be formal, such as published information or information such as feedback from buyers.

Formal market information sources
  • National Livestock Reporting Service (NLRS)
    Through its network of livestock market officers across Australia, the NLRS independently collects market data from the key auction and direct markets, in addition to slaughter statistics, wholesale, skin and hide prices.

  • MLA Goats on the Move Market Report
    Provided fortnightly, this email report provides average prices for over-the-hooks carcase sales and slaughter volumes in the eastern states. Information in this report is provided by the NLRS. An industry overview is also provided on a quarterly basis in the Goats on the Move eNewsletter.

  • Meat & Livestock Weekly (MLW)
    MLW provides the latest information, news and analysis for domestic and international meat and livestock markets for all species.

  • Newspaper and radio market reports
    Rural and regional papers and radios often provide market reports, while these predominately cover sheep and cattle, increasingly they are covering goats.

Informal market information sources

One of the most useful sources of market information is feedback from the buyers.

Stock agents, traders, processors and depot operators are in tune with the physical markets and a valuable source of information.

Other rangeland goat producers are also a valuable source of information. Taking opportunities to engage with other producers - whether it be face to face, over the phone or via email - can help circulate important and relevant industry information and strengthen producers’ understanding of the market.

The point of gathering market information is not to try to top the market. Rather, the information should be used more strategically to help you decide what a fair average price is for the product you produce year in year out. This can help you implement management strategies and deliver a profitable product to market.

Market information may also help you time your turnoff to coincide with annual market spikes and avoid selling when prices are down.